FIH has been named as one of the first four category winners in the inaugural SportBusiness Ultimate Sports Federation Awards

FIH has been named as one of the first four category winners in the inaugural SportBusiness Ultimate Sports Federation Awards

FIH have emerged triumphant in the Branding category, which is a brilliant result for FIH and hockey. SportBusiness explained how FIH scooped the category; “the judges said that having a strong brand is becoming increasingly important for organisations to create a point of difference, adding that it is no different within sport. They added that…