EuroHockey Digital Transformation – A step change for hockey

Posted On 10/02/2023

The first face-to-face meeting of the partners involved in the EuroHockey Digital Transformation (DIGI) took place on the 6th and 7th of February in the EHF’s Head Office in Brussels.

The 18-month project, co-funded by the Erasmus+ Programme of the European Union will improve data-driven decision-making, including greater accuracy, precision, efficiency, and responsibility in the use of data.

The DIGI project will have a fundamental role to play in shaping, inspiring, and bringing a new digital age to the European Hockey family of 5 million participants (State of the game Survey, Federation of International Hockey, 2020).

The set objectives are:

The following project objectives are proposed.
1) IMAGE through modern, positive interactive brand and sub-brands
2) DIGITAL through fluid, user-friendly, sustainable platforms
3) AUDIENCE through increasing attention, interaction, and long-term interest

Tom Pedersen-Smith, Head of National Associations and lead on this project said “We had a fantastic 2 days of meetings with all the key players in this project.

We are sure that the partners that have been chosen to contribute to this project (Skylark, The University of Copenhagen, Czech Hockey, (Michaela Urbánková), Polish Hockey (Piotr Wilkoński), and French Hockey (Remi D’halluin) along with staff members; Siobhán Madeley, Jokko de Wit, and me), Allan Jobbing (Technical lead for EuroHockey) in addition to a number of other staff members, board members, and other stakeholders, will drive us to our main objectives.

We have set ourselves a target of launching a new fan-focused website by 17th August along with the start of the portal for all our stakeholders.

Skylark, the creative agency chosen for the project, has completed the discovery phase of the project and we are now moving forward, at pace, to ensure we achieve our targets!

It was clear that our 3 member national associations were very prepared for the meeting with lots of ‘coal face’ knowledge, an essential part of the project as we work twoards working smarter, not harder!

Michelle Lindop from the University of Copenhagen will, in her own words, act like a drone over the proceedings making sure that we are compliant with best practices and can produce measurable outcomes”

Items covered in the meetings:

1. Officials and Operations
2. Finance and Administration
3. Communications
4. Commercial Outcomes

5. User groups
6. Data capture
7. Functionality and administration of the portal

8. Creatives & Brand (website to logos)

9. Finance System (Group of Mika, Kayne, and Allan)
10. Actions for Nations (Group of others)

With the reviews complete around the discovery phase, it is now time for action!

Headway was made on the deadlines, input required from the national member associations, and when and where staff and board would be required for input.

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